Read before you buy

Guides

Buying guides

4Cs, hallmarks, sizing, pricing, and why we work the way we do — written to answer the questions before the appointment.

Browse guides →

• The stone you want, in stock: 2,000 diamonds in London, 20,000 within reach
• Third-generation jewellers: the story behind Amada Diamonds
• How our pricing works: why the same diamond costs less here