Every great company is rich in vision, follows a customer-centric and innovative approach, and is committed to selling products most valuable to their customers. These traits are at the core of BuyFineDiamonds' principles, and hence, it comes as no surprise that BuyFineDiamonds is one of the best and most successful diamond jewellery retailers in all of the United Kingdom.
Amada Diamonds is simply a subsidiary of BuyFineDiamonds, where we sell lab-grown diamond jewellery online. Today, we have our offices in Hatton Garden, the jewellery capital of the country and a recently reincorporated showroom just nearby in Clerkenwell.
Our expert team has close to 20 years of experience in jewellery design, manufacturing and retail. We have always been committed to quality, value, and customer service. Providing high-quality jewellery at factory prices is what differentiates us from all the other jewellery retailers. Today, we provide the best jewellery articles in the UK - necklaces, bracelets, engagement rings, wedding bands and more. Through long-standing relationships with certified diamond growers, gemstone specialists, precious-metal suppliers and trusted jewellery manufacturers, we source directly and offer exceptional quality and value without traditional high-street markups. We believe that high-quality jewellery tailored to your needs is a luxury that should be accessible to everyone, and everything we do is guided by this belief.
Continue reading to know more about the minds behind the magnitude of the enterprise BuyFineDiamonds and Amada Diamonds is today.

OUR STORY
This organisation is pioneered by the Shah family. Every endeavour they make is marked by a desire to make luxury jewellery of the highest quality accessible to all. That family experience now spans three generations. In 2005, Rutul Shah expanded the business in the UK. Today, our offices and workshop are in Hatton Garden, with a showroom nearby in Clerkenwell. Our established manufacturer relationships give us direct access to certified stones, precious metals and specialist craftsmanship, while Amada pieces are finished and independently hallmarked in London.
Amada Diamonds today offers jewellery of all kinds at one of the best prices in the United Kingdom. Our tens of thousands of happy customers in the UK are a testament to our determination to make your dream moment come true, with an exquisite piece of Amada jewellery.
If there’s one thing that all of us at Amada Diamonds have learnt from Prakash Kaka(as he is endearingly called by us), it’s that it is our customers that make us a great organisation. We value each of our customers' wishes, time, and expectations and cordially invite you to enrich the Amada story.
We would like to invite you to ask any questions you may have, with a promise to provide the best possible advice. For any queries, please feel free to email or call us.