Amada Diamond Jewellery

The Story of Amada Diamonds

Every great company is rich in vision, follows a customer-centric and innovative approach, and is committed to selling products most valuable to their customers. These traits are at the core of BuyFineDiamonds' principles, and hence, it comes as no surprise that BuyFineDiamonds is one of the best and most successful diamond jewellery retailers in all of the United Kingdom.

Amada Diamonds is simply a subsidiary of BuyFineDiamonds, where we sell lab-grown diamond jewellery online. Today, we have our offices in Hatton Garden, the jewellery capital of the country and a recently reincorporated showroom just nearby in Clerkenwell.

Our expert team has close to 20 years of experience in jewellery design, manufacturing and retail. We have always been committed to quality, value, and customer service. Providing high-quality jewellery at factory prices is what differentiates us from all the other jewellery retailers. Today, we provide the best jewellery articles in the UK - necklaces, bracelets, engagement rings, wedding bands and more. Owing to our worldwide connections with diamond, gemstones, and precious metal suppliers and the fact that we also own a jewellery manufacturing factory in Surat, India - the diamond capital of the world, we are able to provide the best quality and value for money to all our customers. We believe that high-quality jewellery tailored to your needs is a luxury that should be accessible to everyone, and everything we do is guided by this belief.

Continue reading to know more about the minds behind the magnitude of the enterprise BuyFineDiamonds and Amada Diamonds is today.


Our office in Hatton Garden, London



This organisation is pioneered by the Shah family. Every endeavour they make is marked by a desire to make luxury jewellery of the highest quality accessible to all. In the 90s, Mr Prakash Shah set up a jewellery showroom in Surat - the world's diamond capital. Then, in 2005, his son Rutul Shah expanded operations to the UK. Today, we have our offices in Hatton Garden - the heart of jewellery retail in the United Kingdom, a showroom in nearby Clerkenwell, diamond trading offices at the newly established Surat Diamond Bourse(SDB) and a jewellery manufacturing facility in Surat, India.

Amada Diamonds today offers jewellery of all kinds at one of the best prices in the United Kingdom. Our tens of thousands of happy customers in the UK are a testament to our determination to make your dream moment come true, with an exquisite piece of Amada jewellery. 

 If there’s one thing that all of us at Amada Diamonds have learnt from Prakash Kaka(as he is endearingly called by us), it’s that it is our customers that make us a great organisation. We value each of our customers' wishes, time, and expectations and cordially invite you to enrich the Amada story. 

 We would like to invite you to ask any questions you may have, with a promise to provide the best possible advice. For any queries, please feel free to email or call us.

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